Mastering the Art of Business Development® is a two-day workshop focused on helping business development professionals identify opportunities earlier, strengthen customer relationships, and improve their positioning before formal procurement begins. The program is designed for business development professionals, capture managers, account and client managers, growth and strategy leaders, and program managers who support business growth. Attendees will work through practical techniques for identifying and qualifying higher-value opportunities, gathering actionable client and market intelligence, improving client engagement, shaping opportunities, and building a more disciplined approach to winning business. The workshop also includes interactive, real-world exercises and applies the MBDi methodology, OI&Q, and HUMINT® framework to business development challenges.

Registration: Required
Cost: Paid
Format: In person