This strategic session is designed to help entrepreneurs transition from scattered efforts to a clear, repeatable growth engine. Participants will learn how to map the full customer journey—from the first touchpoint to the final sale—while identifying key leverage points that drive consistent revenue. The session emphasizes the importance of aligning sales and marketing teams, which can lead to significantly higher win rates. Attendees will gain practical strategies and a big-picture perspective, equipping them with the framework needed to build a 'smarketing' process that supports sustainable growth. Key takeaways include visualizing and mapping the marketing-to-sales journey, focusing efforts for maximum return, and creating a repeatable, scalable system to increase conversions and revenue.

Registration: Required
Cost: Free
Format: Online