Why CX, Why Now? is a one-day, hands-on Client Experience workshop designed for A/E/C marketers, business developers, project managers, and firm leaders who want to strengthen client relationships and elevate their firm’s approach to client experience. The program focuses on what Client Experience means in the A/E/C environment, how to measure the impact of CX initiatives, how to demonstrate return on investment, and how to turn client feedback into meaningful action. Participants can expect an interactive, action-oriented workshop that combines facilitated discussion, collaboration, and real-world application. The experience includes work around assessing CX maturity, mapping client journeys, identifying improvement opportunities, exploring governance approaches, and translating client feedback into loyalty and growth. Attendees will walk away with a draft CX Charter, a Voice of Client framework, an ROI approach, and practical tools that can be applied within their firms.

Registration: Required
Cost: Paid
Format: In person