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The Sales Family: Why the Made Men Watch the Van, Not the Headlines

By Joe Muskus | Rising Tide Sales Consulting | Sales Xceleration Advisor

The Sales Family: Why the Made Men Watch the Van, Not the Headlines

Every crew boss in this business makes the same mistake, and it's gonna get somebody clipped one of these days. They only pay attention to the papers the morning after. The hit already happened, the body's already been found, and now everybody's standing around the headline like it's gonna tell them something useful. It won't. The paper's a lagging indicator. By the time it hits the stand, the job's done and there's nothing left to do but clean up and bury the evidence.

Here's the secret the old Don's never said out loud, because saying it out loud is bad for business: you always watch the van. Not sometimes. Not just when a guy stops showing up at the social club. Always.

The Whole Racket: Same Answer, Every Time

Guy's earner is bringing in more than the Sunday collection plate? Watch the van.

Guy's earner suddenly can't make his numbers? Watch the van.

The whole neighborhood's gone quiet and nobody's buying protection this month? Watch the van.

Same answer, every single time, no matter which way the envelope's weighing in. That's not a coincidence. That's the whole racket.

Why Most Families Have It Backwards

Most families have this backwards. They live and die by what already happened — who got made, who got whacked, who made their number this month. Makes sense, because that's what pays for the boats. But relying on that stuff has one fatal flaw: by the time you hear about it, it already happened. The deal's already dead. The quarter already went in the river. React to that, and you're not running a family, you're running a funeral home — usually two quarters behind whatever actually needed fixing.

Now, I'm not saying the lagging stuff doesn't matter. It's great for the party after a big score, great for the sit down where everybody gets their cut, great for morale around the table. But that good feeling fades fast, because the next quarter drops faster than a guy who crossed the family wearing cement shoes.

The Pitfall Every Crew Falls Into

And here's the pitfall almost every crew falls into. Guy's earner is blowing past his number? Nobody looks under the hood. Bosses hand out envelopes, pat him on the back, move on with their lives. Guy's earner comes up short? Now it's a sit-down. Scrutiny, reprimands, maybe a conversation in the back room nobody wants to have. And if the guy's lucky, somebody finally hands him something to track — and the second his numbers come back up, that tracking disappears again like it was never there. Usually what they hand him wasn't even useful to begin with: make ten more calls, knock on ten more doors. Feels like discipline. Isn't.

The Real Fix Nobody Wants to Hear

The real fix is simpler, and nobody wants to hear it: you watch the leading indicators on every single guy in the crew, all the time, no matter how good or bad his collections looked this week. Who's setting up meetings. Who's following up after the sit-down instead of letting it go cold. Who's closing the loop within a reasonable window instead of leaving a guy hanging for three weeks wondering if the deal's still on. (And customize this to how your family actually operates — don't go copying some other outfit's playbook and calling it yours.) These are the things that predict whether the envelope shows up next month — and unlike the envelope itself, you can lean on these today, not wait around for next quarter.

Know the Difference

Leading indicators are the surveillance van parked outside three weeks before anything happens — watching who's meeting with who, who's making the calls, who's setting the wheels in motion.

Lagging indicators only show up after the deal's already done — good news or bad, it's already in the ground and there's nothing left but the cleanup.

Watch the van. Not the headlines.

The Bottom Line

Praise the leading indicators when a guy's up. Sit him down and look at the leading indicators when a guy's down. Watch them exactly the same either way, in good times and bad — because they were the answer both times.

That's not just good business. That's omertà for numbers (Italian Mafia Code of Silence).

Joe Muskus
Joe Muskus

President & Owner, Rising Tide Sales Consulting LLC | Sales Xceleration Advisor

Joe Muskus has over 30 years of corporate experience in Operations, Sales, and Sales Management with global companies both public and private.

25 N Market Street, Ste 113
Jacksonville, FL 32202